NEOM International Airport Digital Strategy
Kingdom of Saudi Arabia
NEOM International Airport (NIA) aims to be “Gateway to the land of the future” with its NEOM Airport design principles, focusing on passenger experience, efficiency and sustainability. The early growth of NEOM will be catalysed by the completion of a futuristic Smart Airport, essential for the region’s expansion handling 30 million passengers in the near future.
Leveraging artificial intelligence (AI), robotics (Robots), and machine learning (ML), this
airport development aspires to become a cutting-edge “Smart Airport” that showcases
the latest smart technologies in aviation and lay the foundation for all future strategic
efforts at the Cognitive NEOM International Airport.
NEOM International Airport has the perfect size and footprint (up to 6 million PAX) to
serve as a proving ground for cutting-edge smart airport technology solutions. These
include smart gates, check-in, baggage monitoring, facial recognition, biometric
identifications, airport terminal navigation via mobile devices, data analytics, data
mining to study passenger behaviour, AI adaptations, and many more quality-of-service
improvements.
Meinhardt provided consultancy services in the areas of Digital Airport Operations,
Customer Experience, and Infrastructure.
- Location
- Client
- Services
- Markets
- Kingdom of Saudi Arabia
- NEOM Air Mobility
- Consultancy services
- Aviation
Meinhardt’s Digital Strategy includes the following components
- Develop a digital intent to drive growth and efficiency.
- Emphasise customer-centric focal point for the futuristic NEOM Bay Airport experience.
- Define digitalisation goals for each selected segment, such as Digital Airport Operations, Digital Airport Customer Experience, and Digital Airport Infrastructure.
- Road map – identify all actions, stakeholders, risks, and timelines required to achieve the defined strategy.
- Study a high-level business case and assess its viability.
- Develop integrated digital APOC systems and strategy of digital assistants, selfautonomous airport and identify related technical, operational and human challenges.
- Design and propose integrated sensory network.
Establish and recommend the guidelines of a connected Airport Operations system. - Assess key criteria of Airport Control Centre and ensure effective data sharing among all stakeholders using digital tools.